Hello! I am Erin Willett aka Eebs Berenstein. I am a freelance creative director, graphic/web designer, brand strategist, marketer & tambourine lover.
I'm interested in building all-encompassing, sustainable brands. I love stimulating design, experiential marketing, interactive communication tactics, relationship marketing, texture, dirty hands and drawing.
With a passion for design, a love of people, and a marketing mind, I help you unveil your brand and build experiences that reflect your true identity. I offer direction and design which connects you to your audience and augments your service offering. Build a better brand, be a creative leader, adapt and innovate, generate new ideas, showcase your story with thoughtful, compelling, eye-catching design.
I can help you with: ideation, branding, visual identity, corporate culture development, on and offline communication efforts, events, promotion and more.
I also offer consulting to help you Tap Into Your Identity & Build a Better Brand.
Eebs represents the creator, the deep-thinker, the mentor, the ambition in me. Many of my personal projects are driven by Eebs and revolve around my exploration of identities, creativity and mentorship through 'positive propaganda'. Shimmy on over to the Movements section to learn more about those.
+ Open to shared endeavours, ideation, collaboration
+ Supporter of innovative projects, thinking and people
I am the creative problem solver for you - with an education in Marketing and Graphic design, several years freelancing as a designer/director, and a passion for visual communication that runs deep.
I am a versatile designer with a quick mind and an ability to problem solve with ease.
Design is just the beginning - let's offer an experience. Let's create something based on a solid concept and get people thinking, oohing and aahhing. Let's make their eyes and minds happy.
Need a brochure? Promoting a fundraising event? Need a menu designed? An album cover for your next LP?
Coming from a background in arts and print design, I bring a unique flare to your web platform. I am the creative to the developer's code. Together, we build responsive sites that are easy to use and fun to explore.
The key to a strong visual identity is... the identity.
Meld your individuality with a visual identity that's long-lasting and we have the foundation for a long-lasting, compelling brand.
- PHARRELL WILLIAMS
Your brand is your lasting impression. With the amount of information we all take in, how can companies cut through the noise and speak to us in a manner that will leave a positive, impactful and long-lasting impression? The key is innovation through adaptation - the key is a sustainable, compelling brand. Fear not, sustainable branding is not about being 'granola'. Sustainable branding is about thinking and being, long-term. A long-lasting brand is one built on a strong sense of self with a love of adaptation.
Your sustainable company is not just green, it's engaged in a creative, unique way. It's dedicated to creative leadership through adaptation and innovation! Guess what, customers love this stuff. It keeps them engaged. It keeps them guessing. And, most importantly, it keeps them loyal. They become your brand ambassadors and your lasting impression just grows and grows.
Marketing and design sometimes have bad reps. They're often seen as tools for selling, pushing products and supporting consumer trends.
Visuals are powerful. Viewers are impacted by the things they look at and take in.
Often, marketing encourages negative self-images and diminished self-worth. 'If I don't buy this, I'll never be successful/sexy/attractive/wanted!' There's no denying that visual communication is powerful.
But what if visual communication was aimed at empowering? At educating? At supporting? At showcasing individuality? At accepting and embracing flaws?
Enter, Positive Propaganda. Projects focused around making people feel good, showcasing their individuality, relieving stress and encouraging them to embrace themselves, as they are.
A recipe for a compelling brand for those free thinkers who want companies and lives that are out of the box. The foundation of your compelling brand is your IDENTITY. Unveil your Identity and reap the benefits.
This is an ongoing project aimed at helping entrepreneurs build brands that truly reflect them and their mission. These brands are long-lasting, they generate ideas, they support happy employees and they adapt with the times.
This learning experience will take place on multiple platforms (web, app, e-book, and so on), emphasizing the power of community and support when trying out new things and building new movements. This is all about evolution through sharing.